1. Value proportion for Bigfoot’s Donut personalized donuts:

appears delectable and is located in a bustling, crowded city where hundreds of people frequently pass by. At relatively affordable costs, they offer fantastic services and donuts.

2. SMART GOAL

Specific: Conscious of meeting customers’ demands, we focus on offering excellent customer service and delicious meals.

Measurable: to increase flavour variety, food quality, and servicing in order to draw in more consumers and enhance customer service, allowing everyone to have their issues resolved.

Achievable: Obtain client feedback on the food and learn which dishes are their favourites so that changes can be made to the menu to better suit consumer tastes and preferences.

Relevent: Utilize social media or other online platforms to promote the company in order to increase sales and cultivate a following of devoted clients.

Time-bound: To respond to as many inquiries as possible at the end of each month in order to meet customer needs and solicit feedback on the menu in order to enhance both the company’s standing and its customers’ loyalty.

KPI’s:

Sales, gross, and net profit would be the three KPIs. They might be of a single day, month, or year. It would be beneficial for the company to have a general idea of how they are doing, such as how much money they are bringing in each month or annually, how much they are spending on each product, including food and services, and how much they are receiving in return. Finally, they would have a general idea of their net profit, which would show them how well they are doing overall after subtracting all of their expenses.

3. Channels for digital marketing

As a food outlet, these three are the primary digital marketing tactics to increase sales and clientele for the company. I will thus primarily employ search, social media, and email as my digital marketing channels. Similar to search engines, if we increase our website’s SEO, it is very probable that our website will rank first. We can achieve this using both paid and free methods, such as keyword research and building backlinks. There are also paid methods, such as google advertisements, etc.

Due to the fact that most brands, businesses broadcast their advertisements and services on social media, this could be the greatest strategy for Bigfoot Dognut. They also already have more than 20,000 followers on Facebook and Instagram. Consequently, it has a significant impact on their business.

Email is the most effective method for generating leads. Nowadays, most companies offering goods and services similar to Bigfoot Donuts,  have created a funnel that effectively entices visitors to visit and make purchases. Therefore, if customers go through their funnel, they will be asked to enter their email. After doing so, their email address goes directly to the businesses, who can then send them their deals, product details, and offers. This really helps in enticing customers to come and check out their products. Consequently, it is very beneficial for internet marketing and also aids Bigfoot Donuts in generating leads and raising profits.